It wasn't abnormal to see Sholay or other old mass hit to be running at a single screen in far off interior area. When the Indian Economy opened i early 90's, the trend of NRI based romcoms started which left the small center single screens either closing shop or re-running old movies. North Indian interior people always had a liking for South Style mass movie. Pokiri was immediately remade in Tamil and Hindi(as Wanted), and it helped the career of both Vijay and especially Salman Khan, whose career just sky rocketed after that. Thus Pokiri had distributor share of approx 35 cr, which shocked the Bollywood industry.ĭhoon 2 just did face saving because before 2006, bollywood was doing very bad for few years and usual big hits had like 20–25 cr share which was way below Pokiri. This meant Distributor share of Pokiri was upwards of 60–65% unlike Bollywood movies. Moreover, South Movies still have the stronghold in action movies and huge amount of Single Screens are still exhibiting unlike the North where many have shut down. So, a Pokiri did around 60–65 cr Gross, translated to 55–60 cr Nett.(Only 10% tax).
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On the other hand, South movies didn't have tax in home state(where they did most business), plus tax in other south states was nominal at best.
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Thus one can say a Bollywood movie got back 35–40% back as Distributor Share from total Gross. Om Shanti Om or Dhoom 2 had distributor share of around 38–40 cr. When put together this number overall was close to 50–55% for Bollywood movies.
Single Screen theatres are on rental basis, thus share can go upto 70% if movie is big hit. Now, distributor share is little complicated as City Multiplexes give 52.5 % first week, 47.5 % second week and 42.5% third week while 35% for weeks after that. Here South movies had an advantage as explained below.Īround this time, the biggest Bollywood movies were Dhoom 2 or Om Shanti Om which did around 100–110 cr Gross, the tax was around 25%, thus Nett collection of around 75-80 cr. There is Gross Collection of a movie, which is the actual money collected at the ticket counter, then there is Tax, after which it's called Nett collection and then eventual share or rental of the cinema/multiplex before the producer or distributor gets the final distributor share. Now in approximate terms this is how it works. The film was dubbed in Hindi.Ĭhiranjeevi went through ups and downs in late 90's but stabilized in early 2000's.īut the next watershed moment for Telugu cinema came in 2006, with the release of Mahesh Babu starrer Pokiri.įor the uninitiated, (pre GST) the main money number which defined the success of the money is something called Distributor Share. I remember Songs from his movie Gentleman getting very hit and my Dad asking his friend to bring the audio CD from south which he did. Infact, Chiranjeevi became the highest paid Superstar in India when his market rate went to 1.25 cr. His films entered the 10 cr mark, which were the standard for only Bachchan movies. His Shehanshah released in 1988 broke opening record of his own Coolie from 1983, no one could come close to 5 year old record.Īround this time, came the peak period of Chiranjeevi. Not all films were really working, but it was beyond doubt that he was the biggest preeminent superstar of Bollywood in last 20 years.
Maximum was upto 1 cr, this was the period after he came back to Films after a stint in Politics. In early 90's me and my brother read a magazine mentioning Amitabh Bachchan as charging 80–85 lakhs per movie.
Thus, this is my chronological journey about Telugu Cinema. I am Punjabi and don't understand Telugu but i used to be a big Boxoffice and Cinema follower. What do the rest of the Indians think about the Telugus?
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